Key Contributions

• Planned and executed qualitative and quantitative research, including interviews, usability testing, benchmarking, and personas, shaping user-centered strategies and driving impactful design solutions.

• Facilitated workshops with users and senior stakeholders to align goals and generate innovative solutions.

• Mapped and analyzed user journeys to uncover pain points and opportunities for improvement.

• Designed wireframes and both low- and high-fidelity prototypes to support iterative development.

• Worked within an Agile framework, ensuring continuous innovation and collaboration across teams.