Head of UX/UI

At thortful, a marketplace for greeting cards, my role was to lead the UX/UI strategy, ensuring a seamless integration of design and functionality for both the website and app. I focused on creating engaging user experiences that aligned with the brand’s vision and customer needs while supporting the company’s rapid growth. Working closely with cross-functional teams, I played a key role in establishing user-focused design practices that earned the app App of the Day recognition in 2019 and 2020.

thortful

Key Contributions

Defined and drove the UX/UI strategy across the website and app, aligning product design, brand vision, and customer needs to create seamless and engaging user experiences.
Conducted user research—including surveys, interviews, usability testing, and benchmarking—to uncover insights that shaped product direction.
Led collaborative workshops with customers and stakeholders, fostering innovation and translating ideas into actionable design solutions.
Designed and delivered end-to-end product experiences, encompassing user research, wireframes, prototypes, interaction design, and usability testing.
Partnered with marketing and development teams to transform customer insights into innovative, cohesive offerings that drove measurable business growth.
Advocated for customer-centric innovation by influencing cross-functional teams to integrate user needs into all stages of the product lifecycle.
Translated complex business challenges into intuitive, customer-focused solutions, driving thortful’s growth and success.
Achieved App of the Day recognition in 2019 and 2020, showcasing the app’s excellence in design and user experience.